Dos Primos Tequila
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Dos Primos Tequila 〰️
360 Launch
Launching a fine sippin’ blanco for country music star Thomas Rhett.
GCD: Lynn Ullman
CD, Art: Adam Schneider
ACD, Copy: self
:30 and :15 Spots
Thomas Rhett’s twang. A little guitar plucking. And a honey-sweet script all about Dos Primos Tequila. This commercial captures the authenticity, breathability and purity of the tequila with rugged shots of the outdoors and a little poetry to match.
Dos Primos needed a website as simple, sweet and sippable as the premium tequila behind their label.
To match the tone of the brand, we created a website experience that told the story of the tequila. Like Dos Primos, the single-page scroll and minimal copy invites you to stay a little longer.
With a spirits launch comes a lot of work.
Brand guidelines. Print ads. Digital ads. Case bin art. Shelf talkers. Social. Swag. Influencer materials. And more.
Much like our commercial, our print and digital components aimed to capture the poetry of the tequila. While some pieces leveraged Thomas Rhett’s celebrity, our graphic treatments brought together country-inspired poster artwork and transporting elements of home — the scent of magnolias in full bloom, the sound of coyotes hollerin’ in the distance and the glimmer of the sun on the lake — all to carve out a new space for tequila.
As part of the launch, we developed several engagement pieces as well, including influencer camping tackle boxes (complete with branded playing cards), drop-in Zoom happy hours and a geocaching contest that invited consumers to find Dos Primos coolers in the wild for a chance to taste tequila with the founders.
Here’s some of that good stuff.
