IMC Outdoor
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IMC Outdoor 〰️
Call of the Wild
We stood out from wood mulch category ads — featuring highly manicured launchs and hard-sell messaging — with a campaign that had a touch of personality.
GCD: Lynn Ullman
CD, Art: Christian Lindsey
ACD, Copy: self
For the “Call of the Wild” campaign, we leveraged the nosy neighbor trope to shame wood mulch users into seeing the benefits of recycled rubber mulch.
Only this time, the nosy neighbors were of the furry variety.
Deliverables included a microsite, digital ads, Spotify radio ads, in-store collateral and more.
Spotify Ads
How do you tell such a visual story in a Spotify radio ad? With precisely selected squirrel SFX, that’s how.
