Arby's
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Arby's ~
The Order of Potato Cakes
When Arby’s brings back a cult classic, you get a little culty with it.
GCD: Joe Johnson
ACD, Copy: self
Copywriter: Machen Davis
Art Directors: Veronica Kraus, Jacob Van Blarcom
KPIS: Potato Cakes sold at double forecast, 6.6B+ impressions
Additional Press: Adweek, The Drum, Little Black Book, Muse by Clios, Shots
OOH Drone Show Tease
Merch
Chardonneigh’s Arby’s Horsey Sauce
Famed internet horse Chardonneigh inks partnership deal with Arby’s for a special chardonnay-infused horsey sauce.
GCDs: Joe Johnson, Dustin Tomes
ACD, Copy: self
Copywriter: Daniel Todesca
Art Directors: Jay Do, Jacob Van Blarcom
Press: People, Food and Wine, Colbert Report (see Reel below for clip)
Try Detector Test
We made some mean tweeters eat their words.
GCD: Joe Johnson
ACD, Copy: self
Copywriters: Manny Garcia, Neil Lopez
Art Directors: Steve Torres, Nat Elwood
KPI: First sales boost in a year
Press: Little Black Book, Muse by Clios, AdAge
TLDR; Reel
A snapshot of Arby’s work from 2024.
Awards
Paperweights
AdFed Best in Show, Experiential — Arby’s Hike Thru
ADDY Awards — Arby’s Hike Thru
AdFed Gold Pin — Arby’s Good Burger 360
AdFed Silver Pin — Arbtober Social Campaign